In my last post I summed up Swixer Film‘s production year 2019. So many fun productions to write more about really but I thought I’d take you behind the scenes of one of my productions. The Lululemon winter campaign 2019!
The shoot happened in and around Stockholm. Together with my team I managed planning, locations, logistics, scheduling, permits and crew. We were a team of 25 people from Canada and Sweden including models. The shoot went on for 5 days at 5 different locations and we shot both stills and moving image.
To get the best light and look we did early morning shoots and used a snow machine to get a Christmas feeling to the shoot. Everyone was so great and professional to work with and the client such a dream client.
At each location we had a base camp where the team could have lunch, leave bags, keep wardrobe, make up etc. This shoot was fun and a logistical challenge as we had to juggle a lot of people and locations.
We had permits to shoot in Gamla Stan (old town), a lovely but tricky location to shoot at because of the cobblestone streets plus there’s quite a lot of tourists around.
The campaign was launched just before Christmas and I’m just so proud and thankful to been a part of it. I love to produce this type and size of productions. Big teams, various locations and a mix of still and moving image. Also the fact that Swixer is adding more still productions to the portfolio is a dream come true!2